Lessons from the coffee shop and the rugby pitch: CoreNet Global Amsterdam Summit

What lessons can corporate real estate professionals learn from the rugby field or the coffee shop brand? Delegates attending this month’s CoreNet Global EMEA Summit in Amsterdam (9-11 September) are set to find the answers to these questions and more, as the event organizers confirm the full programme of seminars and workshops planned.

The 2013 Summit will focus on a number of challenges and opportunities currently faced by enterprises, asking questions such as: how can an occupier enhance employee productivity, or even contribute to creating effective “in between” spaces in the office and the public realm? What are the challenges and benefits posed by a return to manufacturing in Europe?

The broad ranging programme will cover the role of corporate real estate in preparing for the economic upturn, through to corporate real estate’s role in human capital.

An essential Executive Panel discussion, led by senior corporate real estate leaders from across EMEA, will also convene for a dynamic, facilitated dialogue concentrated on the interface between CRE and the enterprise, and their view of real estate’s role in their companies’ evolving business strategies. This Grand Opening Session is designed to spark great conversations throughout the Summit.

This year’s workplace case studies will include detailed looks at AstraZeneca, Google, Cisco and Unilever, while regional perspectives on real estate markets in EMEA and the implications for CRE will also be covered, with individual market focuses on Central Europe, the Middle East, France and Benelux.

Delegates will also be able to learn off-the-field methods for measuring and improving workplace effectiveness from the head of psychology and personal development at Saracens RFC; discover how the principles of gaming and consumerisation influence the environment and workplace professional; and focus on how Starbucks and other famous corporate brands are embodied, influenced and enhanced by CRE.

The remainder of the extensive programme will examine a diverse number of topics, including a focus on how design can lead to a happy workforce and another looking at the search for tomorrow’s talent and how it can be attracted, retained and developed. Sessions will also examine the challenge of remaining sustainable in an economic downturn, and the role of location and corporate real estate in influencing corporate success.

Finally, leading business and management experts Dr. Jonas Ridderstråle and Professor Alf Rehn have been confirmed as the headline speakers at this year’s event. Ridderstråle will focus on new ways to find economic success in this challenging economic climate, and Rehn will discuss the importance of creativity, innovation and the future, and the pivotal role of imagination in becoming ‘future-oriented’ leaders.

The Amsterdam Summit marks the second time that it has been held in the city, and the third time it has been hosted in the Benelux region following a successful event in Brussels in 2009. CoreNet Global is organizing the Amsterdam Summit in close consultation with the leadership from the Benelux Chapter.

The Summit will take place at Hotel Okura, Amsterdam, between 9th and 11th September 2013. Further details are available from the website.

 Source: Corenet

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