Monday, 15 December 2014
Lee, Wrangler, Vans and The North Face open first outlet stores in FASHION HOUSE Outlet Centre Moscow (RU)
VF Corporation, the owner of LEE, Wrangler, Vans and The North Face brands, has chosen FASHION HOUSE Outlet Centre Moscow as the location for its first outlet stores in Russia. They will occupy a total of nearly 500 m².
VF Corporation brands are sold in more than 150 countries through 47,000 retailers in all channels of distribution, from mass to department to specialty retailers. In addition, the company own and operate more than 1,100 retail stores. Lee / Wrangler, Vans and The North Face have leased three neighboring units within Phase I of FASHION HOUSE Outlet Centre Moscow. VF Corporation is going to open also two other stores in Phase II of the scheme.
“We decided to enter the Russian outlet market with FASHION HOUSE Group due to the company’s understanding of the industry and excellent know how. We deeply believe that our cooperation with FASHION HOUSE Outlet Centre Moscow will be fruitful for both parties that’s why have also committed to open 2 additional stores in the phase II of the scheme” said Oleg Oleynikov, Development Director CEE of VF Corporation.
“As the expert in establishing outlet sector in emerging markets, we are the best partner to enter new markets with – said Brendon O’Reilly, Managing Director of FASHION HOUSE Group. – We provide our business partners with the top-notch specialists in the fields of design, development, leasing, retail and marketing management so they receive exactly what they need to develop their business” he added.
Source: Advanced PR