Black Friday weekend trading was strong at London Designer Outlet in Wembley Park, the capital’s leading fashion and lifestyle outlet centre. Total revenue rose by +7% compared to the same period last year. This is also the 23rd consecutive quarter of increased revenue, continuing a consistent upward trend since the centre opened in October 2013. National forecasts beforehand by industry commentators had indicated that Black Friday shopping was moving online. However, the London Designer Outlet figures show that customers still have a strong appetite for aspirational and desirable brands at up to 70% off RRP throughout the year, and at up to 85% off during seasonal sale periods such as Black Friday. Additionally, like-for-like sales rose by +6.8%, year-on-year. LFL sales exclude newly-opened stores such as Champion in its first UK outlet store, PUMA in its first outlet in London, plus Moss Bros and Dune.
Sue Shepherd, Realm’s General Manager of London Designer Outlet, said: “Outlet shopping continues to emerge as the strongest part of the retail sector, prospering in contrast to other areas. Our growth of total and like-for-like sales show the progress made in the six years since we opened and our consistent trading track record. The results show that our guests, whether they travel from near or from far, enjoy the experience we provide and the combination of retail, restaurants, coffee shops plus a nine-screen Cineworld.”