To ensure that Chinese e-commerce market provide genuine Italian products and to propose to those brands carried in Larry Smith locations an easy and quick way to be seen by 660 millions web users: an exclusive agreement has been signed by Larry Smith and the Chinese platform Speed Glamour.
The keystones of Speed Glamour are the constant growth of online sales in China, as well as a stronger request coming from Chinese customers to access genuine Italian products and brands (in a market overwhelmed by counterfeit and fakes), together with the need of having a rich and wide offer. The essence of Speed Glamour is in the name itself: original items, available only for a few months online like an online pop-up store concept; with the principal that the product will only be available for a short time.
Larry Smith’s Managing Director, Christian Recalcati, states: “Amongst the many consultancy activities we have in China, we seized this unique chance that allows us, in a very exclusive way, to help Italian retailers and small factories that create high quality products, but don’t have economical resources or the know-how to enter a market which is asking more and more for 'Made in Italy' brands and products”.
Some of the positive aspects of the website are the chances to experiment for a few months with reasonable prices the perception of one’s products and brands in a market that otherwise would be difficult to access, as well as having many possibilities (amongst which the definition of the products’ price and the simplification of custom operations).