Landmark Piccadilly scheme gets go-ahead (GB)

The Crown Estate get the go-ahead for new mixed-use scheme on Piccadilly (GB)

Westminster City Council’s planning committee approved The Crown Estate ’s proposal for the redevelopment of 33-35 Piccadilly, to create a new, quality retail and office development. The project will replace a post-war office block, known as Airwork House, dating from 1956. The new scheme will offer retail on all of its levels, as well as a new entrance to its commercial accommodation on the corner of Vine Street and Swallow Street.


The scheme, designed by architects DSDHA, features finely-crafted elevations, finished with Portland stone, and has a highly articulated profile, linking in scale to neighbouring buildings such as the Royal Academy. It offers a generous ground and first-floor arcaded elevation and masonry construction, whilst offering well-lit workspace on the floors above.


The building is designed with sustainability in mind, aspiring to achieve a BREEAM ‘Excellent’ rating for the Office areas and a BREEAM ‘Very Good’ rating for the retail areas.


James Cooksey, Director of The Crown Estate’s Central London portfolio said: “These proposals are a fantastic example of our on-going investment in Regent Street and St James, to create world-class, sustainable, office and retail space. We look forward to working closely with our local partners to bring the designs to life”.  

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