Land Securities has submitted a new planning application to Westminster City Council for the comprehensive refurbishment and extension of Oxford House, W1. The proposals will see the 1960's building converted to provide 89 apartments above reconfigured prime retail accommodation, wrapped within a new facade.
Oxford House, which is situated opposite Soho's Dean Street, will provide prime well-configured retail accommodation benefiting from double-height frontage and a striking presence on Oxford Street. The proposed works continue the regeneration of the east end of Oxford Street and will further establish it as a principal retailing destination in London.
Designed by the architect, Piercy & Co., Oxford House will provide a broad range of well-specified, design-conscious apartments from studios to penthouses across the second to ninth floors. The building will feature a striking and elegant new façade and benefit from outstanding views across Soho and Fitzrovia.
Commenting on the proposals, Colette O'Shea, Head of Development, London Portfolio, Land Securities, said:
"Our proposals will breathe fresh life into Oxford House, transforming the building to provide high quality and modern apartments as well as large and attractive units for retailers. The refurbishment of Oxford House is the next step in the regeneration of the east end of Oxford Street and further establishes Land Securities as a developer of premium residential accommodation in London.
Source: Land Securities