La Défense to host the first pop-up mall in continental Europe (FR)

Imagined and developed by Cédric Ernout and AVEC Investissements, Continental Europe's first pop up mall will appear for six weeks on the esplanade of La Défense, Paris region.

Paris Upstores

A completely new concept, this pop up mall, named 'Paris Upstores' will open its doors from June 1 to July 14 2013, benefiting from the attractiveness and lively atmosphere of La Défense, the biggest business district in Europe, during a period of huge commercial potential (trade shows, Father's Day, summer sales...).

At a time when the health of the pop up concept in all its forms (shops, discount stores, restaurants, hotels...) is in decline, the project was designed to provide French and international brands and retailers with a new format that allows them to create a different atmosphere where they can meet consumers whose appetite for novel concepts is growing.

Whether it is the launch of a new product, a limited edition, a preview of a new collection, or a new concept, 'Paris Upstores' will provide a unique shopping experience for customers.

Designed and developed by AVEC Investissements in partnership with Defacto, the public organization that manages La Défense business center, 'Paris Upstores' will house more than 700 m² of open air shops in the heart of the business district.

Located close to the metro station, this new fashion center will be made up of retail pods of 40 to 100 m² with prestigious brands, new concepts and catering facilities.

Thanks to its flexible rental conditions, 'Paris Upstores' is a unique opportunity for brands and retailers to attract new customers.

Expected to reopen every year during the same period, 'Paris Upstores' should be a big success.

The marketing of the retail spaces of "Paris Upstores" has been assigned to Cushman & Wakefield France in exclusivity.

Source: Cushman & Wakefield

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