Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle has announced that it is now using the name “JLL” and introducing a refreshed logo.
The shorter name and new logo are :
- Easily recognized and visible in countries around the world
- Memorable and easily pronounced in languages worldwide
- Suitable for digital applications and mobile channels
Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services. It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.