Home design, style studios and a beauty concierge service are among the new range of services and experiences that John Lewis Edinburgh has revealed as it confirms plans for the final phase of its €26.6m (£24m) refurbishment. The overhaul and reconfiguration of the entire 160,000ft² shop will see improvements being made to a host of departments alongside a variety of exciting new additions.
John Lewis says the opening of the St James Quarter alongside its own multi-million-pound investment will provide a major boost to the city’s businesses and will create excitement among shoppers while offering a safe environment in which to shop. The store is expected to unveil its completed new look in April next year to coincide with the opening of the St James Quarter.
Iconic brands, including Edinburgh Gin, Hotel Chocolat, Neom, Kurt Geiger and Longchamp and Coach will have their own dedicated areas within the store offering products which are exclusive to John Lewis. The womenswear, menswear, beauty and women's accessories departments will all increase in size offering a much wider collection of brands.
Barry Blamire, Head of Branch for John Lewis Edinburgh, said: “Despite these challenging times, the investment we are making combined with the opening of the St James Quarter next year means there are many reasons to be optimistic about the future of retail in the city. It also underlines the important role our shops continue to play alongside our growing online business. We want to give shoppers more reasons than ever to come to the shop and the city centre while knowing they can do so safely. The new-look store will be designed to not only offer a superb selection of products but provide outstanding experiences and inspiration for customers, which give a sense of occasion when they visit. Whether they’re looking to transform their living room with The World of Design or find the perfect outfit for a special occasion with the help of our expert personal styling Partners, customers can access a new level of personalised shopping instore.”