International brands open up at Outlet Conference (EU)

The International Council of Shopping Centers' (ICSC) 2010 European Outlet Conference, which last year drew senior industry representatives from more countries than any other outlet conference, has announced its line-up of speakers at the event, being held this year from October 12-14 at the Meliá Milano Hotel, Milan.

Established international brands such as La Perla and one of Europe's newest and coolest fashion brands, Desigual, will speak at the conference. Many other international brands will also be in attendance at the meeting.

Delegates will hear from eBay executive Nicholas Illidge how this online distribution channel can work in conjunction with bricks-and-mortar stores. Nicholas will discuss inventory management, payment, marketing and policing pricing claims.

As the global trade association of the shopping center industry, with more than 60,000 members, ICSC supports members in their own countries, across Europe and globally, providing connections and business opportunities as well as unique access to retail organizations and intelligence from across the world.

At the 2010 ICSC European Outlet Conference, run in association with International Outlet Journal and Value Retail News, new research on top performing outlet centers across Europe will be presented and more international brands will tell 'Why brands love outlets' and present their expansion strategies.

Sessions on outlet center marketing, spotlight on China, Russia and Egypt, information-gathering through new technology, outlet center investment strategies and an outlet center tour are all on this year's conference schedule.

Neil Thompson, Chief Executive Officer of Fashion House and chair of the ICSC Outlet Conference program planning committee, said: "Like traditional shopping centers, outlet centers continue to evolve, and it's essential that the industry is well-informed to keep their outlet centers relevant and exciting. This year we have a fantastic line-up of brands and industry speakers, and with eBay coming forward to present their plans, this is going to be the most fascinating outlet conference yet. With more retailers expressing their intention to attend, there will be more leasing business done this year, too"

To register for the conference visit or call +44 20 7976 3102.

Source: Nicky Godding

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