Spanish fashion giant Inditex Group’s international brands including Zara, Zara Home, Stradivarius, Pull&Bear, Bershka, Oysho and Massimo Dutti have joined Etele Plaza as anchor tenants. The stores will comprise over 6,300m², making Etele Plaza the only place which has Inditex Group’s full portfolio in one place on the Buda side of the Hungarian capital.
Amid the challenges raised by the pandemic, the development of Futureal’s €300 million Etele Plaza is still in progress with full capacity and expected to open by autumn next year. Meanwhile, to date, more than three-quarters of the rentable area has been leased to high-profile tenants including some of the largest fashion retailers.
Zara will open its largest store in Buda with its brand new Soft concept, that has not yet taken over all the world's metropolises, thus the shopping centre can boast that Zara store in Etele plaza is one of the first to introduce it alongside those in Dubai, Madrid, Istanbul and Croatia. As part of Zara's commitment to improving the quality of service and shopping experience, the new store will be equipped with advanced RFID technology that helps to quickly and accurately track the location and movement of the clothing.
“We proudly introduce Inditex Group’s well-known brands as Etele Plaza’s anchor tenants. Due to its excellent location as well as the unique digital, sustainability, health and safety features, there is a huge demand among retailers for the unique business opportunity and experience Etele Plaza can offer to them. As a result, we have already successfully leased most of the rentable space and we are in negotiation with many promising partners. We are also open to cooperate with potential tenants that can make our state-of-the-art shopping centre an even more exciting and attractive place for customers,” said Tibor Tatar, CEO of Futureal.