IMMOFINANZ Group has begun the rollout of its successful STOP.SHOP. retail park chain in Austria. In total, the company will convert nine existing retail parks into STOP.SHOP.s: These facilities will be modernized and outfitted in the characteristic STOP.SHOP. look and will appear in their new design by the end of October.
The STOP.SHOP. retail concept was developed in 2002.
"Our STOP.SHOP. brand has been extremely successful in CEE for 10 years, and we now look forward to launching this concept in Austria", explained Eduard Zehetner, CEO of IMMOFINANZ Group. "STOP.SHOP. offers tenants and customers a modern and up-to-date design. These retail parks are convincing with their uniform quality standards, their functionality and their high recognition value. Our goal is to further strengthen the STOP.SHOP. brand and position it throughout Austria."
The STOP.SHOP. retail concept was developed in 2002 and has successfully established a position in Central Europe since that time. As the operator, IMMOFINANZ Group works continuously to further develop and improve the STOP.SHOP.s, which are all located close to large, well-known supermarkets.
The locations are characterized by their close proximity to major population centers with catchment areas of 30,000 to 150,000 residents. Tenants can therefore be certain of steady high visitor frequency. With an attractive and wide-ranging mix of stores, STOP.SHOP. gives customers an efficient and satisfying shopping experience.
The sustainability of these retail parks also represents a key issue for IMMOFINANZ Group: Energy efficiency and the related reduction in operating costs are just as important as the continuous optimization of the locations.
43 locations throughout Central Europe
Following the successful launch in Austria, the STOP.SHOP. brand will comprise a total of 43 retail parks in six CEE countries: nine in the Czech Republic, 10 in Slovakia, 12 in Hungary, one in Poland, two in Slovenia and nine in Austria. Plans call for the further expansion of the brand over the coming years - with a focus on the Polish market.