IHG® has signed a management agreement with Granit Polus Group for a compelling property to be re-branded to Crowne Plaza Budapest in 2021. Established as one of the world’s largest upscale and fastest-growing hotel brands, Crowne Plaza has presence in over 60 countries, with locations in busy cities, airport and resort locations.
The 230-room hotel offers a range of facilities, from 13 meeting rooms to a café and lounge club. Known for being one of Europe's most popular destinations, Crowne Plaza Budapest is located close to the downtown business district, whilst in walking distance to the international railway station linking Budapest to major European cities. The hotel is also conveniently adjacent to one of Budapest’s largest shopping centres for those looking for some downtime.
Mario Maxeiner, Managing Director, Northern Europe, Russia, CIS & Georgia, commented: “The power of our enterprise really shines through when we see great signings such as Crowne Plaza Budapest. It shows that even in the current environment, there remains great appetite from our owners to join the IHG family as the strength, resilience and attractiveness of our brands is highly prominent. The reputation of IHG’s brand portfolio has resulted in several great growth opportunities, with high-quality conversions to our leading brands like Crowne Plaza. This property is the first of the brand to enter the Hungarian market and we’re confident that Crowne Plaza is going to fit perfectly amongst our other brands and help us grow our presence in this country.”
Miklos Gyertyanfy, Asset Management Director, Granit Polus Group, commented: “It is our greatest pleasure to crown the 20th birthday of Westend City Centre with such an announcement as we believe that now is the right time to rebrand this hotel. It is also a great honour to welcome Crowne Plaza to Hungary the first time ever and to find such experienced partner with an impeccable international reputation as the Intercontinental Hotels Group. Given the central location of West End City Centre, we are confident that Crowne Plaza Budapest will become a vibrant hotspot for business travellers and tourists once the Covid-19 pandemic is resolved. In the spirit of this project, Granit Polus Group will dedicate more than €10m to renovate the hotel with its 230 rooms in the following two years.”