ICSC announces winners of 2008 Solal Marketing Awards (CZ)

The winners of the 2008 International Council of Shopping Centers (ICSC) European Solal Marketing Awards have been announced in Prague. The Solal Marketing Awards bring together the very best of retail marketing across Europe, recognizing best practice and rewarding those with the most effective campaigns.










The Manufaktura Shopping Center,
Gold winner for Community Relations.


More shopping centers than ever before entered these highly-regarded marketing awards with shopping centers from 19 countries across Europe made the final list, with six finalists coming from Poland and four from the UK.

These winners automatically qualify for entry into the internationally-acknowledged ICSC MAXI Awards which recognize excellence in shopping center marketing across the world.

The record number of entries into these awards this year reflects the increasing importance companies place on well-designed and implemented marketing campaigns.


Category: Community Relations

GOLD WINNER:

Shopping Center: Manufaktura, Lodz, Poland
Management company/owner: Apsys Management/Manufaktura Ltd
Campaign: museum of the factory

SILVER WINNERS:

Shopping Center: St Enoch Centre, Glasgos, Scotland, UK
Management company/owner: Ivanhoe Cambridge
Campaign: wish upon a star
__________

Shopping Center: Forum Montijo, Montijo, Portugal
Management company/owner: Multi Mall Management/CGI
Campaign: forum montijo Christmas campaign
__________

Shopping Center: Joint Centres: Forum Montiji, Montijo, Portugal
& Armazens do Chiado Lisbon, Portugal
Management company/owner: Multi Mall Management Portugal
Campaign: multi mall management Christmas gift
__________

Shopping Center: Brent Cross, London, United Kingdom
Management company/owner: Hammerson Management Services/Hammerson & Standard
Life Investments
Campaign: green matters
__________

Category: Public Relations

GOLD WINNERS:

Shopping Center: Hempstead Valley, Gillingham, United Kingdom
Management company/owner: DTZ/BS & BA Pension Funds
Campaign: fashion features at Hempstead Valley
__________

Shopping Center: Oriocenter, Orio al Serio, Italy
Management company/owner: Oriogest/Commerz Bank
Campaign: una mostra bestiale - oriocenter

SILVER WINNER AND WINNER OF SPECIAL DISTINCTION FOR EMERGING MARKETS:

Shopping Center: Plaza Romania, Bucharest, Romania
Management company/owner: Anchor Grup SA
Kleppiere, Carrefour
Campaign: sand city

SILVER WINNER:

Shopping Center: Dundrum Town Centre, Dublin, Ireland
Management company/owner: Crossridge Ltd Developments/Phil O'Reilly
Campaign: 2007 public relations campaign


Category: Consumer and Trade Advertising

GOLD WINNER

Shopping Center: Gran Via 2, L'Hospitalet, Spain
Management company/owner: SCCE/LSGIE, Carrefour Filmax
Campaign: Shopping 2.0, in a palace


SILVER WINNERS:

Shopping Center: Silesia City Center, Katowice, Poland

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