Hollister has secured a 8,200-ft² store at Victoria Square, joining names such as Cruise, Ted Baker, Reiss, Firetrap, All Saints, Urban Outfitters, Top Shop, River Island, H&M and Levis. Multi Development, who developed Victoria Square, recently announced that Kurt Geiger and the new denim brand J Four, have also signed for stores within the 850,000-ft² scheme anchored by House of Fraser.
Multi Development UK's Director of Leasing, Stuart Harris said, "Signing the first Hollister store for Ireland is a great coup for Victoria Square and further endorses the scheme's quality and position as the number one destination for fashion conscious Northern Islanders. Since opening in March 2008 Victoria Square's following has continued to grow as it matures and settles in the Belfast and Northern Ireland shoppers psyche. The scheme has also hugely benefited from trade from Southern Ireland due to the strength of the Euro against the pound and this will be another strong pull."
A Hollister representative said, "We're excited to bring our Irish fan-base their first Hollister store where they can go and experience the brand first hand. Hollister is all about the fantasy of Southern California. We're bringing SoCal to Ireland!"
Hollister is a lifestyle brand that embodies Southern California and operates over 500 stores across the globe, in addition to hollisterco.com. Hollister is a division of Abercrombie & Fitch (NYSE: ANF), a leading specialty retailer founded in 1892. With over 1,100 stores across the world, Abercrombie & Fitch offers five distinct lifestyles through its Abercrombie & Fitch, abercrombie, Hollister Co., Ruehl, and Gilly Hicks divisions.