Hilton Hotels Corporation announces that it has entered into a Franchise License Agreement with Durmazlar Makina Sanayi ve Ticaret A.ª. to open two new Hilton Family properties in Bursa, in the north west of Turkey.
The 170-room upscale Hilton Bursa Convention Centre & Spa and 106-room Hampton by Hilton Bursa will be located next to each other and will represent the first dual-branded development in the country by HHC, as well as the Turkish debut of the company's value-conscious Hampton by Hilton brand. It will also see the hotelier operating a choice of four different hotel brands in Turkey, reflecting Hilton's commitment to growing its presence in key strategic markets.
"It is clear that there continues to be significant potential to develop the hotel sector across Turkey and fulfil demand for quality accommodation in key Turkish cities and regional locations," said Patrick Fitzgibbon, Senior Vice President Development, Europe & Africa, Hilton Hotels Corporation. "This agreement will enable us to continue to accelerate our expansion plans through the introduction of our extensive Hilton Family of Hotels."
"From Hampton by Hilton to our renowned Hilton hotels, we are well-positioned to provide high-quality accommodations for Turkish and international travellers within a broad range of price points, amenity choices and geographic locations," said Paul Brown, president global brands and shared services, Hilton Hotels Corporation.
Welcoming this announcement, Huseyin Durmaz, President Durmazlar Makina Sanayi ve Ticaret A.Þ, commented: "We are delighted to be teaming up with Hilton Hotels Corporation in our first major hotel venture in Turkey. As one of the most prestigious names in the hospitality industry, Hilton brings instant international recognition and a strong brand image. Combined with our expertise and knowledge of operating in Bursa we are confident that this alliance will be a huge success."
Scheduled to debut in the second quarter of 2011, the new hotels will build Hilton Family's presence in Bursa to three Hilton Family properties and some 430 rooms. Last year the company announced plans to introduce a new Hilton Garden Inn property in 2010, under a separate non-exclusive Strategic Development Agreement with a leading Turkish property partner. This hotel will be located close to the Demirtaþ Organised Industrial Area to the northeast of the city.
As Turkey's fourth largest city, Bursa boasts a population of over two million people and is an important centre of trade and industry. The newly built Hilton and Hampton by Hilton properties will be located close to the main highway connecting Bursa and Istanbul, and just a few kilometres from the city centre. Close by is a key business and manufacturing area, as well as a large shopping mall. The city is just 40 minutes drive from the slopes of Mount Uludað Ski Resort, Turkey's main winter sports destination.
The company has earmarked Turkey - along with Germany, Russia, the UK, the Iberian Peninsula and Italy - as a key market for extensive development and growth through the introduction of the Hilton Family of Hotels.
The country currently ranks as Hilton's most successful international development market and now boasts the largest pipeline of any global hotel group. Under separate non-exclusive Strategic Development Agreements (SDAs) with two leading Turkish property partners, Hilton Family is expected to introduce 40 properties (comprising 5,500 rooms) over the next five years. The company is also set to debut its first resort property in the country, when it opens Hilton Dalaman Golf Resort & Spa this summer.
Hilton has a long and established history in Turkey, opening its first hotel, Hilton Istanbul, in 1955. The company currently operates eight properties - seven Hilton hotels and one Conrad hotel - across six locations (Adana, Ankara, Istanbul, Izmir, Kayseri, Mersin).