Hilton has signed three hotel franchise agreements with strategic investor partners, bringing three new brands to Madrid, of which two mark brand entries to the country. The addition of Canopy by Hilton Madrid Castellana; El Metropol Madrid, Curio Collection by Hilton; and Atocha Hotel Madrid, Tapestry Collection by Hilton represents a significant milestone for the global hospitality company, illustrating Hilton’s continued investment in Madrid as a premier tourist destination and its ambitions to further expand across Spain.
Canopy by Hilton will offer 311 guest rooms and multiple dining outlets, including a terrace restaurant overlooking Carlos Trias Bertran Square and a signature lobby café, Canopy Central. Expected to open in 2021, the hotel is situated close to the Paseo de la Castellana, one of the longest and widest avenues of Madrid, the hotel is near vibrant neighbourhood bars and restaurants, commercial buildings and international company headquarters, as well as Madrid’s world-famous Santiago Bernabéu Stadium, home of Real Madrid Football Club.
Joining a global portfolio of more than 70 one-of-a-kind hotels and resorts and located at the corner of Calle de la Montera and Gran Via, El Metropol Madrid, Curio Collection by Hilton offer 93-room as well as a range of facilities and amenities, including a rooftop bar with unbeatable city views. Its central location means many tourist attractions are within walking distance with easy access to Madrid’s metro network and connections to its business district.
Atocha Hotel Madrid, Tapestry Collection by Hilton is 46-room hotel on Calle Atocha is just metres from Madrid Atocha railway station, the busiest in Spain, and is within walking distance of popular tourist attractions, including the Museo Reina Sofia, Prado Museum and the El Reitro Park. The first Tapestry Collection hotel to open in Spain and the brand’s first outside the Americas, Atocha Hotel Madrid will introduce the Tapestry Collection experience to Madrid locals and visitors alike. Amongst the amenities available, guests can select to stay in one of four Five Feet to Fitness rooms, a revolutionary in-room wellness concept created by Hilton allowing guests to work out in their guest room, with more than 11 pieces of fitness equipment and accessory options to choose from. The hotel is anticipated to open in the first quarter of 2020.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: "Spain has seen a surge in popularity, and Madrid is a particularly strong tourist market that has so much to offer. In 2018 the city welcomed a record-breaking 10 million visitors, making Madrid one of Europe’s most dynamic destinations for both business and leisure travellers. Responding to the increasing demand for great hotels combined with opportunities from world-class infrastructure investment and regeneration programmes, Hilton has expanded its portfolio to bring some of our most popular brands to Spain. Our new Madrid hotels will offer fantastic guest experiences and enrich communities.”