Swedish fashion brands Monki and Weekday have signed up to Heart of the City II in Sheffield, becoming the first new retail outlets in the €524.3m (£470m) innovative city centre scheme. Both shops are expected to open their doors to the public in November, ahead of the busy Christmas period, with Monki store totalling 5,221ft² and Weekday comprising 8,379ft². The new Weekday store will be the first in the UK outside London, whilst the Monki store will be the first in Yorkshire.
Heart of The City II is Sheffield City Council’s ambitious plan to transform its city centre into a vibrant mix of residential, retail and lifestyle space. It’s the largest ever development to take place in Sheffield featuring new roads, public spaces and heritage alongside compelling retail and residential offer.
Jennie Dahlin Hansson, Managing Director of Monki, said: “Sheffield is a city full of young, creative people and we can’t wait to open our first store there and share the full Monki experience.”
Daniel Herrmann, Managing Director of Weekday, added: “We have had great success in London and are now thrilled to be opening our first store in northern England, enabling more customers to experience our brand. Sheffield is the home to a vibrant creative scene, and we look forward to meeting this great community.”
Councillor Mazher Iqbal, Cabinet Member for Business and Investment at Sheffield City Council, said: “We are delighted to have secured the first of the scheme’s retailers in Monki and Weekday. They are both completely new brands to the city and will offer our shoppers more variety and choice. The announcement really showcases what the Heart of The City II scheme is all about – a modern and sophisticated district where people can work, live, shop and visit. We are expecting further exciting announcements, which reflect our ongoing ambition for this to be the country’s most transformative and ambitious city-centre development. With the council as the developer, it shows other cities that their centres can be vibrant places bustling with retail, residential and leisure opportunities.”
Jocelyn Holmes, Senior Leasing Manager at Queensberry, said: “Monki and Weekday have really bought into the vision for the city centre and see it as the perfect location to expand their brands. Sheffield will be home to the first Monki in Yorkshire and the first Weekday outside of London, which is a real coup.”