With a presence spanning more than 76 countries, Hard Rock International is continuing the expansion of its hotel portfolio, with the opening of Hard Rock Hotel Amsterdam American in April 2020. Located on the lively Leidseplein Square, Hard Rock Hotel Amsterdam American will be brought to life in one of the city’s most famous Art Nouveau style buildings, built in 1903 and formerly known as the American Hotel. Featuring 173 rooms and suites and newly-renovated interiors, the hotel will keep all vintage decorative features intact throughout, which will also be adorned with signature Hard Rock memorabilia.
Accommodating both business and leisure travellers, Hard Rock Hotel Amsterdam American will boast a number of meeting spaces totalling over 230m², as well as brand-signature amenities, such as a Body Rock fitness centre, the Rock Shop, and The Sound of Your Stay music amenity program. The hotel will also be home to Café Americain, taking up residence in a National Heritage site, and will also feature a GMT + 1 lobby lounge serving craft cocktails and expertly brewed artisan coffees.
“We look forward to bringing the Hard Rock vibe to this exciting cultural capital,” said Todd Hricko, Senior Vice President and Head of Global Hotel Business Development. “Amsterdam is a renowned location of entertainment, and Hard Rock is thrilled to bring a music-inspired destination to the heart of this city.”
Commenting on the project, Petr Suchanek, Vice President and Head of European Hotel Business Development for Hard Rock International, said: “We’re excited to expand the Hard Rock’s brand presence to this vibrant metropolitan hub. It only seems right to open a Hard Rock Hotel in Amsterdam, given the city’s energetic atmosphere and multi-cultural roots.”
“I am really excited that Hard Rock Hotels will be our partner in Amsterdam,” commented Leon Dijkstra, Owner of the site. “The brand will add an extra dimension to the Amsterdam hotel scene. Hard Rock appeals to an audience that suits both the vision of the city and what we as an Amsterdam based hotel company like to see, namely guests from all over the world that enjoy music and appreciate luxury, excellent service and great comfort. The family-run company Eden Hotels remains the owner of the Americain hotel, so with this partnership, we have the best of both worlds.”
