Hammerson announces Fallon & Byrne food hall for Pembroke Square scheme (IE)

Hammerson signs Fallon & Byrne for Pembroke Square scheme (IE)

Hammerson, acting on behalf of The Dundrum Partnership, announces that Dublin’s fine food emporium, Fallon & Byrne, is set to open a new flagship food hall, delicatessen and restaurant at Dundrum Town Centre.


Fallon & Byrne’s new 10,000 ft² (900 m²) speciality food hall will significantly enhance the centre’s food and beverage offer. Split over two floors, customers will be able to choose from a wide range of the best Irish and international artisan products and brands. Shoppers can also look forward to an ‘al fresco’ dining option with a new outdoor terrace that will surround the front of the store.


To be located in Ashgrove Terrace, Fallon & Byrne will anchor Hammerson’s Pembroke Square development project. Plans for this project are set to reinvigorate a currently underutilised part of the centre, creating a vibrant new hub for aspirational dining and leisure concepts at Dundrum.


Hammerson’s vision for Pembroke Square will also bring to Dundrum and the surrounding region, a stunning new 6,000 ft² (550 m²) of public realm. The new square has been curated especially to be able to host its own dedicated programme of events for shoppers and visitors throughout the year.


Plans for Pembroke Square also incorporate an additional 3,500 ft² (320 m²) restaurant space and a new 8,000 ft²  (700 m²) basement level leisure space located directly under the square.


Simon Betty, Hammerson Director of Retail Ireland, said: “Fallon & Byrne is a fantastic brand to welcome to Dundrum. Bringing the finest Irish and international artisan foods and a high-quality dining experience, the brand will deliver a real step change in the food and beverage offer at the centre. Our vision for Pembroke Square is to create a new destination within Dundrum that combines a vibrant dining and leisure space with an area of an exceptional public realm that will become a new focal point for visitors to enjoy throughout the year.”


Annette Kröger, CEO of Allianz Real Estate Northern and Central Europe, commented: “Dundrum Town Centre is our biggest investment in Ireland and a flagship investment in the global real estate portfolio of Allianz. Together with Hammerson, we are very pleased to have successfully secured Fallon and Byrne, enabling us to deliver the best results for the customers, tenants and investors of Dundrum Town Centre.”


Fiona McHugh, Managing Director, Fallon and Byrne added: “We are delighted to bring our signature shopping and dining experience to Dundrum town centre. Our aim is to create something truly special in the soon-to-be-restored heritage buildings that lie at the heart of Pembroke Square, which we believe will be a dynamic new quarter within the centre."


Subject to planning approval, construction on the Pembroke Square development will commence shortly.

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