The Board of Steen & Strøm has given the green light for the completion of the Emporia shopping center, which shall open in late 2012. The tempo of construction has stepped up a gear and Europe's most spectacular shopping center is now taking shape. Emporia represents a total investment of approx. 358 million.
Emporia is not only spectacular from a Scandinavian or Nordic perspective. It is the largest shopping mall investment in Europe undertaken by Steen & Strøm. It is a construction project and process that is now the focus of attention and interest by all those in the shopping center business. The total investment volume is estimated at about SEK 3.5 billion (358 million).
Over recent weeks, several new leases with retailers have been signed, including H&M that will occupy a 2,500 m² store and Max Hamburgare. In fact, a major part of the total retail area of the development is already contracted at present, representing 55% of expected rents. Other major retailers include ICA, Axfood, Lindex, Kappahl, Clas Ohlson, notably.
Emporia shall have an international character and offer shopping within all segments as well as entertainment and cultural facilities. On a total commercial area (GLA) of 78,000 m²., patrons will find no less than 220 shops and restaurants, ranging from the large international clothing chains to smaller outlets with more exclusive brands.
Situated to the southeast of Malmö, in the heart of Øresund, the most dynamic region of Scandinavia (4 million inhabitants, level of income above the OECD average) and close to Denmark, Emporia is an integral part of a vast urban development project that includes the shopping center, residential units and office space. With its very dense primary catchment area (more than 300,000 inhabitants), the center benefits from high value added facilities (new road and rail infrastructures, a conference center, a sports complex, etc.) and the 37 million travelers who transit between Copenhagen and Malmö annually.