Global Mutual has been appointed to asset manage the 1.1m ft² Liberty Shopping Centre in Romford, Essex. Global Mutual will provide strategic advice for the positioning of this retail destination, which has an annual footfall of circa 20 million and comprises over 100 brands including Primark, H&M, River Island, JD Sports, Boots and M&S.
Steven Gray, Director of Retail at Global Mutual, said: “We are pleased to be appointed as a strategic advisor to further enhance the potential of this important retail destination at the heart of this fast-growing Greater London hub. With our retail expertise and long-established relationships in the sector, we will be pursuing an asset management programme to deliver Liberty’s continuing evolution. This will ensure it remains relevant in meeting changing consumer demands, particularly following the arrival of Crossrail which, combined with wider investment, has the potential to create a significant new residential area”.