Lifestyle brand GANT, working in partnership with The Crown Estate, will open a new global flagship store at 184-186 Regent Street, relocating from its current Regent Street store. GANT has been a Regent Street mainstay for seven years. Its new global flagship will see the brand design an entirely new in-store concept over two floors, showcasing GANT, GANT Diamond G and GANT Rugger.
By collaborating with leading retailers, The Crown Estate curates the retail mix on Regent Street to ensure it continues to thrive as one of the world’s most successful shopping destinations. In addition to working with exciting new retailers, The Crown Estate has looked to develop long term partnerships with established Regent Street brands, collaborating with them as they look to expand or launch new retail concepts. Recent examples of this include:
- Working with Michael Kors on the brand’s largest ever European store, which is set to open at The Crown Estate’s latest Regent Street redevelopment, W5 South.
- Supporting Coach as it looks to open an expanded 27,500ft² (2,555m²) flagship store at 200-206 Regent Street incorporating a new Stuart Weitzman store.
- Expanding the partnership on Regent Street with Hugo Boss, which will more than double the size of its Regent Street offering when it moves to a 15,000ft² (1,393m²) store at 178-180 Regent Street. The new store will be Hugo Boss’s largest ever UK flagship.
Katerina Mercury, Asset Manager for The Crown Estate’s Regent Street portfolio said: “It’s fantastic news that GANT’s iconic smart/casual clothing and classic American sportswear will continue to be a defining feature of Regent Street’s fashion line-up in a re-imagined global flagship store. Regent Street’s transformation into one of the world’s most popular fashion and lifestyle destinations has been driven by flagship offerings from leading modern brands like GANT, so we’re delighted to be working with them to deliver an exciting new store for London’s fashion lovers.”
Fergus Patterson, Managing Director of GANT UK & Ireland, said: “We are very excited to be opening a new GANT Regent Street store that will offer the House of GANT featuring an attractive and contemporary setting. We are thrilled to remain part of the premium fashion destination on Regent Street to continue offering customers the GANT brand experience”.
The letting forms part of The Crown Estate’s on-going £1bn investment programme for Regent Street, which has, since 2002, transformed the area into the world’s most popular retail and leisure destination, boasting an impressive array of flagship stores from the most exciting global brands. In the last year, The Crown Estate has worked with over 20 brands to open new stores on Regent Street, demonstrating the area’s continuing attractiveness the world’s leading retailers and restaurateurs.
