News Corps' Fox International Channels (FIC) announced today it has acquired a controlling stake in Real Estate TV (RETV), a UK based media company.
With its launch three years ago, RETV created a whole new media vertical specifically addressing the needs of viewers interested in real estate. Currently you may find them on Sky Digital, BT Vision and Virgin TV as well as on their award winning website www.realestatetv.tv.
Mark Dodd, Managing Director for RETV is excited about the opportunities around the corner. 'By becoming part of FIC's international bouquet of channels, RETV will be able to leverage the company's publishing, online and other channels to further improve our viewers experience while enhancing at the same time the value proposition we can offer to our advertisers'.
Along with substantially increasing consumer marketing, cross promotional efforts and expanding its library of acquired programming, RETV will be producing a range of new property series, aimed at informing, entertaining and educating audiences over the coming year. 2008 is certain to be a challenging one for the global real estate market, and consumers will need as much information as possible to make the right investment and home purchasing decisions. RETV's new series will be there to help viewers make informed and profitable real estate decisions.
David Haslingden, CEO of FIC says: 'RETV is addressing an attractive and underserved media market with strong growth potential. Our strategy has always been to find innovative brands that satisfy market gaps and then use our distribution power and know-how to extend these globally. We will work aggressively to rollout the RETV service to other key markets around the world'.
RETV will continue to be led by Mark Dodd, Managing Director and a company founder. A relocation to join FX and Baby TV in FIC's London office will occur in the coming month.
Source: Real Estate TV
