First Russian Debenhams to open in Moscow (RU)

In September 2012 the first Russian store of the world renowned Debenhams will be opened in MEGA Belaya Dacha in Moscow. Debenhams will be opened its traditional department store format.

Debenhams, one of the world's leading department store groups, will offer a wide range of product categories including Women's, Men's and children's fashion an extensive homeware range and, in partnership with Rive Gauche - a full beauty and cosmetics selection.

Debenhams, exclusively, offers a competitively priced range of brands including Butterfly by Matthew Williamson, Rocha by John Rocha, Star by Julien Macdonald, Red Herring, Maine, Casual Collection, J by Jasper Conran and many others building on the Debenhams heritage of collaborating with exciting designers to create unique collections.

Håkan Nilsson, Head of Leasing at IKEA Shopping Centres Russia said: "Debenhams choosing MEGA Belaya Dacha in Moscow as the location for its first Russian store demonstrates that MEGA Centres are the first choice for international retailers looking for a "safe launch pad" into the fast growing Russian market. They provide a familiar environment for foreign retailers in which the cultural and legal barriers have been safely negotiated."

"Only weeks ago the European retail giant H&M announced it would be opening five further stores at our MEGA malls across Russia. Our aim is to introduce our customers to a wide choice of leading brands which are well-known and popular among millions of shoppers around the world. We believe that our high quality tenant mix and high traffic and sales figures will continue to attract Western retailers to MEGA Centres," Nilsson continued.

"We are delighted to be bringing Debenhams, this great British department store brand, to the Russian market and we are very excited to be locating our first store in such a great mall as MEGA Belaya Dacha with its proven record of success," said Nick Hill, CEO of Debruss, Russian partner of Debenhams.

The first Debenhams store was opened over 200 years ago in London in the famous Oxford Street, and today it is the second largest chain of department stores in the UK. There are over 160 stores in Great Britain, and 61 department stores in 24 countries all over the world.

Source: Alywin Communications

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