Anixton, corporate real estate consultant, has just finalised the first rental of the "Luttre" building, which belongs to the Captiva investment fund.
This temporary lease concerns the ground floor of the building (with an area of around 2,500 m²) which will be used by the Profirst company for the organisation of events, public relations programmes and other commercial promotion or communication actions. Profirst already organised its first event on the premises on 26 and 27 November, on the occasion of the launch of new L'Oréal products.
The building, which is at 11 Rue du Charroi in Brussels (Forest Commune), offers a total surface area of around 10,000 m² and 100 parking spaces. Anixton suggested this unusual marketing strategy to the owner to give this exclusive and atypical building more visibility since Profirst will be helping promote it thanks to the prestigious events it will host there.
Source: Anixton sprl/bvba