First CEEQA RealGreen Business Leadership Symposium & Fair to be held on April 17, 2012 (PL)

Lauralee Martin, Global Chief Operating & Financial Officer for Jones Lang LaSalle, will head an outstanding cast of over 150 international senior industry professionals, regional business leaders and green building experts for the first CEEQA RealGreen Business Leadership Symposium & Fair, organized in association with the Financial Times.

The all-day senior level forum, forming part of the ninth annual CEEQA Gala & Industry Awards – key annual event of the emerging Europe real estate sector, aims to focus exclusively on the business case for green building and commercial real estate investment regionally and globally. The senior level forum will be held at the Warsaw Marriott Hotel on April 17, 2012, preceding the evening CEEQA Gala & Industry Awards.

RealGreen Business Leadership Symposium & Fair, featuring a series of lead presentations, panel debates, case studies and discussion groups, is a platform for international experts to analyze direct and indirect balance sheet benefits of building and investing in green certified buildings, as well as corporate risks of not doing so.

The industry professionals will also cover in depth the key forces driving the business case for green building, such as: identifying and meeting tenant demand, the value of future proofing assets and companies through sustainable policy and practice, keeping ahead of regulatory forces as well as offsetting the perceived 'greenbuild premium' through operational cost savings. The symposium will also scrutinize the specific advantages and challenges of green building in the emerging Europe's commercial real estate market place.

"The money side of the sustainability question is undoubtedly as interesting and important as the ethical side, perhaps even more so in a developing market place. I look forward to the opportunity as a corporate operations executive to take part in such a debate," commented Lauralee Martin.

"We are delighted that the first CEEQA RealGreen Business Leadership Symposium & Fair will host so many international leading industry professionals specializing in the field of green building. We hope that the seminar, being a continuation of CEEQA Green Debates organized in the previous years, will be a perfect occasion to examine the business case for green building in the emerging Europe's region, and it will add on to the promotion of CEE and SEE commercial real estate markets among international investors," said Richard Hallward, Managing Director of Imagine Live Media, owner and organizer of CEEQA.

A highlight of the event will be the presentation of four new CEEQA RealGreen awards for the achievements in the green building investment and advisory: RealGreen Building of the Year, RealGreen Developer of the Year, RealGreen Investor of the Year and RealGreen Service Provider of the Year.

Attendees of CEEQA RealGreen Business Leadership Symposium & Fair will also benefit from a trade exhibition of green building services and ideas by the commercial real estate market leading companies and organizations including Jones Lang LaSalle, Skanska, Deloitte, Ghelamco, Colliers International, Norton Rose, SwedeCenter, EC Harris, CBRE and RICS.

CEEQA is the most prestigious commercial real estate industry awards and flagship annual event for the emerging Europe's real estate sector, organized by CEE Insight Forum in association with the Financial Times. Jones Lang LaSalle is a platinum partner of the event, whilst the gold partner is Colliers International. CEEQA Industry Awards promotes the emerging Europe's region to the international investment arena.

The awards recognize outstanding business achievement in the commercial real estate sector across 18 countries in emerging Europe, including CEE countries (Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Ukraine) and SEE countries (Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia and Slovenia).

The short list for CEEQA 2012 Industry Awards (

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