The first collection of premium brands has been unveiled for McArthurGlen Designer Outlet West Midlands, marking an exciting milestone in the €177.2m (£160m) development that will be the UK’s newest major fashion and leisure destination when it opens in early 2021. Tommy Hilfiger, Guess, Calvin Klein, Ted Baker, Reiss and Kurt Geiger are among the first high-end designer labels to be revealed for the centre, with sportswear giant Adidas and French cookware brand Le Creuset joining the line-up of sought-after international names. Global coffeehouse Starbucks and Asian-inspired restaurant Wagamama are the first partners to be announced as part of the centre’s mix of food and beverage (F&B) brands. The full collection of premium fashion, lifestyle and F&B stores will be announced later in the year once the final stages of construction near completion on the landmark shopping destination, which will span 285,000ft² over two phases.
“As with all McArthurGlen designer outlets around the world, our West Midlands centre will provide customers with the finest shopping experiences, bringing together the world’s most-loved brands to offer exceptional choice and value,” commented Tom Miklausic, UK Leasing Director for McArthurGlen, adding: “Not only that, it also presents an exciting opportunity to continue growing our mutual business with our brand partners, with some six million shoppers living within an hour’s drive of the centre.”
Located just 30-minutes from Birmingham, McArthurGlen Designer Outlet West Midlands will host up to 80 iconic brands offering year-round savings of up to 60% on opening, along with a children’s play area 2 and bicycle parking. The centre will create 1,000 new retail jobs for the local community, supporting around €22.1m (£20m) of employment income each year. McArthurGlen’s retail team is currently working with all confirmed brand partners to support them with recruitment ahead of opening.