RLI Connect 2019
Start: Monday, 1 April 2019
End: Tuesday, 2 April 2019
Category: Rli, world, global Rli, retailtainment, event
Venue: Rose Bowl Stadium
Location: Los Angeles, USA
Organiser: Paramount Publications

RLI continues to expand its global footprint and enhance its presence in the US by taking its much anticipated annual Global Deal-Making Event, RLI Connect to the US in 2019 retaining its added focus on Retailtainment. RLI Connect Global Retailtainment will take place on the 1-2 April at the Rose Bowl Stadium, a National Historic Landmark located in Pasadena, California just 11 miles from Downtown LA.


RLI Connect Global Retailtainment will be about transforming shopping centres into world-class destinations and it will be the must-attend global deal-making event for 2019, bringing the world of Retail and Entertainment together under one roof creating a networking atmosphere unlike any other. From pre-arranged meetings to networking lounges, there will be one very simple objective, to help you do business.


Founder of RLI Connect, Jayne Rafter, said: “People’s perceptions of shopping centres are changing and what customers expect from their shopping experience has undergone a dramatic shift in recent years. Whereas in the past perhaps location was the key topic and most important choice in the development of new retail projects, now it is all about delivering the best possible experience. RLI Connect Global Retailtainment will provide an opportunity for international investors, shopping centre owners and developers to entertain their customers whilst increasing footfall and forming valuable synergies with their traditional retail clients.”


Looking forward for the retailers that have traditionally attended RLI Connect, she continues: “It is more important than ever for brick-and-mortar stores to embrace the features that set them apart and make their products and especially their stores, an inviting place for consumers. The concept of Retailtainment is an idea which offers more than just the standard shopping experience and will breathe new life into the retail world; this could be the last hope to restore the magic and the lure of the in-person shopping experience to a consumer landscape that is rapidly drifting away.”