ARE YOU BEING SERVED? Keeping pace and positioning yourself for change is vital. But in doing so, are the consumers at the forefront of this drive for change as we strive to meet their needs? Are You Being Served? Consumer-Led Shopping Centres is the theme for this year’s event which will: Examine how shopping centres can innovate to satisfy the increasingly demanding consumer of tomorrow Analyse how the industry meets the demands of the consumer in a multi-channel market Feature industry leading CEOs on how they approach customer loyalty and retention to drive robust future growth Include visits to esteemed shopping centres in Istanbul including a visit to the Grand Bazaar