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Start: Wednesday, 8 June 2016
End: Friday, 10 June 2016
Category: Real Estate, retail, networking
Venue: Hotel Adlon
Location: Berlin, Germany
Organiser: ICSC
Contact:

The ICSC European Marketing Conference will take place at the Hotel Aldon in Berlin, Germany, from 8-10 June.

 

The ICSC European Marketing Conference has been established as a showcase for inspiring marketing campaigns and practices, and for bringing together industry marketing professionals who are interested in comparing and exchanging successful marketing campaigns, learn from marketing experts and industry leaders with the objective to improve their own performance and stimulate their personal development.  It is the only retail property event that focuses exclusively on developing the calibre of European Shopping Centre marketing.

 

The conference will feature approximately 20 expert speakers from within and outside our line of business providing a unique insight into how adapting a concept from one sector can lead to bottom line success in our industry. The interactive group sessions on pertinent/relevant topics in marketing fields of expertise offer practical takeaways. Hendrik Bruning, creative director, Interbrand, will speak about brand perception in the opening keynote, with Christopher Sanderson, co-founder of The Future Laboratory, challenging your stance on anti-authenticity marketing, inspiring brands to be prepared to reveal a different, less pristine side to the consumer as the closing keynote. Conference speakers include Roger Binks, customer experience director for Intu; Melanie Weiler, regional director of sales & marketing Europe for Kempinski AG and Mia Heil Rasmussen, head of marketing department, IKEA Centres Russia, among others.