On Tuesday 13 March 2007, ECE and Sparkassen Immobilien presented the new shopping and office center Serdika Center in Sofia, Bulgaria, at MIPIM in Cannes. The total investment volume of the new Serdika Center is €180 million. The construction permit for this project was recently issued by the Bulgarian authorities.
Alexander Otto, CEO of ECE presents the Serdika Center.
With its 50,000 m² of sales space on three levels, around 200 high-quality shops, and about 35,000 m² of office space, the Serdika Center will be setting new dimensions and quality standards in Bulgaria, allowing more than 2,000 new jobs to be created in the scope of the project. The completion for this large shopping and office center is planned for 2009.
The shopping and office center will be located on Sitniakovo Boulevard in the prestigious Oborishte district on the eastern part of the business district. Around 1,800 parking spaces will provide comfortable access to the mall. In addition, several bus and tramway stations are located in direct proximity.
In view of its good connection to the area's traffic network, Serdika Center will be equally attractive for more than 1 million customers and business people who live in the city as well as in the remote districts of Sofia. Considering the supply and demand of shopping space, Bulgaria has a huge potential: per 1,000 inhabitants less than 1 square meters of shopping space is available whereas the average shopping space in the EU countries is 171 square meters per 1000 inhabitants.
The main focus of the shopping mall will be on fashion. Several large clothing stores, a large sports shop, and many boutiques will launch international fashion labels which are not yet represented in Bulgaria. A hypermarket and a store for household and entertainment electronics will open in the center as well. A food court offering international and local catering as well as several restaurants and cafés will provide a perfect meeting point for customers to simply enjoy and relax.
Premium quality materials are used for the center's interior design, including marble, steel, and abundant glass surfaces. By arranging numerous activities such as exhibitions, concerts and festivals, the center management will ensure that, beyond attractive shopping, there is always something new to see and discover in the mall.
35.000 m² of high standard quality office space will be integrated in the center. The offices offer flexible partitioning and thereby can be fully adapted to the tenants' requirements. Due to the perfect location headquarters of international companies should be especially attracted.