McArthurGlen, Europe's leading developer, owner and manager of designer outlet villages and international fund manager Henderson Global Investors, announced the opening of the second phase of Designer Outlet Berlin on September 2, 2010, with nearly 10,900 m² of leasable space, of which 8,000 m² is retail.
Germany currently has the lowest rate of designer outlet space in Western Europe, with 0.9 m² of outlet space per 1,000 inhabitants compared with 10 m² in the UK and 8.3 m² in Italy, both being the most developed markets in Europe.
The first phase of Designer Outlet Berlin opened in June 2009 with 8,500 m² of retail space in 40 units, offering all-year discounts of 30-70% on well-known luxury, designer and high-street brands.
Since then, more than 1 million customers have visited Designer Outlet Berlin, and the center has experienced a significant growth in footfall and turnover.
These new retail brands to open in the second phase of Designer Outlet Berlin include Belstaff, Converse/Gant Footwear, Cinque, Desigual, Diesel, , Escada, Fossil, Gant, Jack & Jones/Vero Moda, Lacoste, Navyboot, Titus and Tom Tailor Kids. Also, the cult brand Ed Hardy is opening a temporary shop in phase one. They complement the existing brands in phase one, which include adidas, Calvin Klein, Daniel Hechter, Marc O'Polo, Mexx, Nike, Replay, St Emile, Strenesse and Tommy Hilfiger, all of which operate their own stores. Other facilities include the Panda Kids Club as well as 2,300 parking spaces.
When it comes to finding good food and refreshments, this is offered by great brands, such as luxury ice cream brand Häagen-Dazs and Illy Caffe, as well as other well-known international and local, Berlin names, including German seafood chain Nordsee, which opened in the center earlier this summer.
The two phases of Designer Outlet Berlin are linked by an 'ellipse' an elliptical open space, a feature in its own right with seating, restaurant and landscaping, creating an ideal venue for open-air events, for which McArthurGlen's Designer Outlets are renowned.
Designer Outlet Berlin is located at the intersection of the B5 motorway with the A10, the Berlin ring road, at Wustermark, north of Potsdam, the capital of Brandenburg, less than a 30-minute drive from Berlin city center. In April, a new public bus service was launched enabling customers to travel from the center of the German capital to Designer Outlet Berlin in less than 30 minutes.
Nearly six million residents live within a 90-minute drive of the outlet village. In addition, Berlin is Germany's number one tourist destination, attracting more then eight million visitors a year.
Designer Outlet Berlin is the first McArthurGlen desi