Henri Giscard Déstain, Financial Director of the French luxury resorts chain Club Mediteranée was in Val Thorens yesterday evening to lay the foundation stone of the Group’s new luxury ‘Trident’ resort. With the construction of the Trident resort, Club Med aims to attract more upscale international customers.
At an altitude of 2,300 meters, Val Thorens is the highest point in the 3 vallées ski domain in the French Alps and the highest ski resort in Europe. Today more than 70% of Val Thoren’s visitors are foreigners which also makes it one of the most cosmopolitan resorts in Europe.
The future Club Med ‘Trident’ resort will be especially designed to host this new international clientele. The project is especially welcomed by local officials who wish to attract new international visitors such as Brazilians.
The ultra-modern resort, which is due to be completed by December 2014 and will be able to host up to 750 guests, represents a total investment of €80 million.
Val Thorens which has been in operation since the early 1970s and was designed to host local skiers on a budget was originally developed with a lack of architectural guidelines which resulted in many resorts being built in concrete and not necessarily complementing the surroundings and which usually fall short of Val Thoren’s new clientele’s standards.
Club Med also announced its wish to renovate its other resorts in Val Thorens as building permits in the area are very restricted.
Source: France 3