The award-winning Dutch hotel and lifestyle brand citizenM has entered into an exciting collaboration with German project developer GBI aimed at the expansion into the German hotel market. The focus for citizenM's expansion in Germany will be on four cities: Munich, Hamburg, Frankfurt and Berlin, where citizenM plans to open several hotels in each city. GBI and citizenM will search for suitable properties and plots of land for the brand to acquire and then develop turnkey citizenM hotels together.
"It had been clear for some time that Germany, as Europe's strongest economic country and a sought-after travel destination, would be one of our next targets," said Klaas van Lookeren Campagne, CEO at citizenM, "but we needed the right partner and consultant for our expansion. We are delighted to have found this with GBI."
"For GBI, the new mandate is a perfect addition to its development activities," commented Reiner Nittka, CEO of GBI Holding AG. "In terms of brand positioning and location requirements, this is an ideal fit. Now we can supplement further locations with exactly the right brand."