Centrum Familijne in Warsaw - designed for success (PL)

In the Ursus-Skrosze district of Warsaw, the first convenience center in Poland, which will be opened in October 2007, is being built. The project is developed by an Israeli developer – IIC Group, a subsidiary of the Israel-based international real estate company Giron Development & Building Ltd. Centrum Familijne consists of 12,000 m² GLA in first phase. An additional 7,000 m² will as phase B be delivered in Autumn 2008.

Centrum Familijne.

Centrum Familijne (phase A) is almost fully leased and is being anchored by Alma Delicatessen (ca 3,000 m²). Among other top-of-line retailers who will be present in the center are: Monnari, Pabia, Molton, Avans, CCC, Exi Sport, Arnika Pharmacy, 5-10-15, Coccodrillo and many others. In addition to extensive selection of the brands offered in Centrum Familijne, all services will be supplied to the customers as well, so that the offer is as wide as in other existing shopping centers.

Centrum Familijne is a convenience shopping center being the next phase of the site development of the plot adjacent to Al. Jerozolimskie. The first stage was the biggest improved Leroy Merlin's gigamarket in Poland (18,000 m²; opened in 2003). This was an experimental project of Leroy Merlin, which turned out to be very successful.

The concept of a convenience shopping center is a new retail format in Poland. After large 3rd generation shopping centers, people have started to look also for smaller concepts located in close proximity to their homes. Therefore, the main feature of the convenience center concept is its location within high density residential areas, so that people do not need to travel far to do their shopping. In order to further underline the focus on customers' convenience, the center has been designed in a way that is environmentally friendly and at the same time creates nice warm atmosphere. The facade will be from bricks and the shop fronts will be covered with a combination of wood and aluminium. And, as the investor has taken also care of the greenery in the center, in front of the building on the pavement, there will be huge pots with various tree type plants situated. There is also free of charge ample parking available at any time.

During the commercialisation process IIC Group is advised by Jones Lang LaSalle, on an exclusive basis. Anna Wysocka, Head of Retail Agency, commented, "Although Centrum Familijne as a convenience center is a new type of retail development on the Polish market, we have very strong interest in the project both among the tenants and future customers which can soon benefit from this combination of high quality supermarket operator which is Alma, services, electronics and fashion."

Centrum Familijne is situated on Al. Jerozolimskie, in between the future A23 highway & the modernized Nowa Lazurowa Street. This location provides convenient access both from the city center of Warsaw and from the western suburbs (Piastów, Pruszków, etc), but also from Bemowo thorough Ryzowa Street and Okêcie, as well through Ry¿owa Street. In order to further improve convenient access to the site, IIC Poland has modernised Al. Jerozolimskie to allow nine lines with a traffic lit junction to easily enter and exit from Centrum Familijne.

Such location provides

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