Broadgate’s transformation into a world-class, mixed-use destination continues, with the UK’s first John Reed gym and six new retailers signing at 100 Liverpool Street. The new lettings take total retailer occupancy (excl. F&B) in the building to 83%, with just two units left to let ahead of the building’s opening this summer. German gym operator John Reed will be opening a 22,000ft² gym over two floors.
Further retailers to commit to 100 Liverpool Street include Tommy Hilfiger, the premium American clothing brand; British jeweller Monica Vinader; skincare, beauty and cosmetics brand L’Occitane and footwear retailer, Dune London. Luxury beauty retailer Space NK and International British fashion brand Reiss are returning to Broadgate following the success of their previous stores at 100 Liverpool Street. They will join GANT, Kiehl’s, Watches of Switzerland, Neom and The Body Shop, in addition to office occupiers including law firm Millbank, Japanese bank Sumitomo Mitsui Banking Corporation Europe and advisory house Peel Hunt in the building.
Marcus Adam, Head of Marketing and Music, John Reed, said: “We are proud to announce John Reed’s first opening at Broadgate, London. With its vibrant music, culture, arts and lifestyle scene, we are very excited to be bringing our lifestyle fitness concept to the city.”
Andy Lightfoot, CEO of Space NK, said: “We are delighted to bolster our London store portfolio with a prime city location. Broadgate’s 100 Liverpool Street will provide an opportunity for our customers to shop some of the world’s most coveted beauty brands at their convenience.”
David Lockyer, Head of Broadgate, British Land said: “We’ve had exceptional leasing success at Broadgate, where the calibre of retail occupier really sets the tone for the rest of the campus. The commitment of these high-quality brands to Broadgate is an excellent endorsement of our strategy to transform the campus into a vibrant, mixed-use destination.”