Following in the footsteps of recent lettings to schuh, Boux Avenue and Hugh Rice, Internaçionale will open in the spring.
The center has continued to grow in attracting customers, following significant investment by British Land, which owns and actively manages the scheme.
Retail Week Award judges praised St Stephen’s for aiding in the reinvigoration of Hull, attracting quality retailers like Superdry and Zara to the city, generating a 30% increase in footfall since 2008 and consistently outperforming regional and national benchmarks in terms of both sales and footfall.
Charles Maudsley, Head of Retail for British Land, said: “Since the center opened in 2007, we have continued to improve the customer experience, from enhancements in the built environment to the introduction of free Wi-Fi in dedicated chill out zones. Retailers and the wider industry are recognizing that St Stephen’s is an outstanding retail and leisure destination that has put Hull firmly back on the shopping map.”
Speaking about the center’s Retail Week Awards success, Chris Brook-Carter, Editor in Chief of Retail Week, commented: “St Stephen’s Shopping Centre has successfully helped to re-energize Hull bringing new retailers to the town and boosting footfall. Responding to the ever changing consumer, the center has succeeded in delivering an experience to its customers and adapting its approach to help retailers deliver their multichannel strategy.”
St Stephen’s comprises more than 50 stores, 12 restaurants and cafes, a cinema and a 24 hour gym. The scheme has transformed Hull's retail and leisure provision and propelled it into the UK's top 20 retail centers. Retailers include Cult, Lipsy, Next, Superdry, TK Maxx, Topshop and Zara.
The scheme beat four other centers to be crowned Retail Destination of the Year, including three super regional shopping centers.
British Land was represented by Smith Young and Lunson Mitchenall. Kitchen La Frenais Morgan represented Internaçionale.
Source: British Land