The Bracknell Regeneration Partnership ('BRP'), a 50:50 joint venture between Schroders and Legal & General Property, has appointed leading London creative agency, Bostock and Pollitt, and leading independent construction and property consultancy, Gardiner & Theobald, to work closely with BRP and help pave the way for the next phase of Bracknell town center's major regeneration.
These two major names will be working closely with BRP and the other members of the delivery team as BRP bring forward the retail-led regeneration of the northern part of the town center.
Bostock and Pollitt, who's recent projects include Cabot Circus in Bristol and LGP's own Central Saint Giles scheme in London, has been appointed to work with BRP on its branding for the northern part of the town's regeneration in order to help put Bracknell on the map as a high-quality retail destination.
Similarly, Gardiner & Theobald has been appointed to lead the technical side of the next phase of development, working with all parties to ensure that BRP is able to deliver a viable and high quality scheme that fits seamlessly with the recently completed Waitrose, and the other initiatives which are driving forward the regeneration of Bracknell town center.
The appointments follow the successful completion of Phase One, which comprises a pre-let to Waitrose for a 36,000 ft² (approx. 3,300 m²) supermarket, on a key site in the north-west of Bracknell's town center. The store, which embodies the highest standards of sustainability seen in retail development to date, was successfully completed at the end of 2011, and is already enjoying a very strong trading performance.
Simon Russian, Head of Retail Development at Legal & General Property, says: "Following the successful completion of Phase One of the Bracknell regeneration project, these appointments mark a significant step towards paving way for the next phase of the scheme and developing the vision for the new Bracknell. We are currently in close discussion with a number of exciting national retailers regarding potential pre-lets and we look forward to making further announcements as and when it is appropriate to do so."
Source: FTI Consulting