The opening of Baneasa Shopping City, scheduled for Spring 2008, will bring some prestigious multinational fashion brands under one roof for the first time in the Romanian retail market. The anchor companies are: Peek & Cloppenburg, SOLMAR, INDITEX and Azadea Group.
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Baneasa Shopping City is scheduled to open Spring 2008.
In Baneasa Shopping City, the lease process is 100% completed. More than half of the rentable surface of the mall will enrich the Romanian fashion market with lots of new brands.
"We are absolutelly delighted that we succeeded to reach our main objective of having in Baneasa Shopping City almost 50% of the rented surface with new entry multinational brands," stated Ali Ergun Ergen Administrator & Retail Development Manager for Baneasa Developments. "Peek & Cloppenburg, SOLMAR, INDITEX and Azadea Group are just the beginning because we are preparing other new fashion brands for those who will visit the most eagerly awaited fashion mall in Romania starting spring 2008," added Ali Ergun Ergen.
Peek & Cloppenburg is a brand leader on the German market that will open a department store in Baneasa Shopping City. Peek & Cloppenburg will be presented with a collection of over 200 international brands, and will be the biggest fashion store in Romania with about 4.000 m² distributed on 2 levels. Peek & Cloppenburg is well known over the world for its famous fashion brands as: Armani Collezioni, Hugo Boss, Polo Ralph Lauren, Max Mara, Ralph Lauren, Vogue, Burberry, Ermenegildo Zegna and Lagerfeld, sport brands as: Adidas and Esprit and blue jeans brands as: Armani Jeans, Calvin Klein Jeans, Diesel and DKNY Jeans and many others.
SOLMAR will come in Baneasa Shopping City with 11 stores. Except the brands already represented by the company as: Promod, Castro, Jennyfer, Parfois and IT+, Solmar has already signed new partnerships with Max Mara Group for the brands Max Mara Weekend, Marina Rinaldi and Max&Co, with Mosaic Fashion from UK, with Oasis and lately with Karen Millen. "Solmar sustained from the very beginning the Baneasa Shopping City project, being absolutely convinced by its top position on the Romanian retail market. The perfect location in the North of Bucharest and the fact that Baneasa Shopping City is an integrated part of Baneasa Project convinced us to operate in Baneasa Shopping City with a more ample portfolio than we had operated until now in other shopping destinations" stated Irina Radu, General Manager Solmar Romania. "We are convinced that once opened Baneasa Shopping City will be an added value on the Romanian retail market," added Irina Radu.
INDITEX, one of the world's largest fashion distributors, has over 3,500 outlets in 68 countries in Europe, The United States, Asia and Africa. Inditex will open 7 stores in Baneasa Shopping City. In addition to ZARA, the largest of its retail chains, Inditex has another six formats that will bring all in Baneasa Shopping City: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home.
Azadea Group will also extend its Romanian store network by opening concept stores in Baneasa Shopping City. Azadea will come in Baneasa Shopping City together with 7 brands, cove
