The number of visitors to the REALTY real estate trade fair in Brussels between May 24 26 this year soared by over 40%, to just under 5,000, compared with around 3,400 in 2010. The number of exhibitors at the Tour and Taxis former Royal Trading Depot venue, also leapt to 112 from 95 a year ago.
"This is only the third year we've run the event and the rate of growth at each successive show has been astonishing. The exhibitors really stepped up to the plate this year through their efforts in inviting their clients and potential clients to REALTY.
"I think this success demonstrates that there was a clear gap in the market for an event which really showcases the Belgian real estate investment market and for an accompanying high quality seminar program at the heart of the European Union," said Gregory Olszewski, Exhibition Manager for REALTY.
Pivotal market groups
Olszewski added that REALTY's strategy of focusing on the requirements of pivotal market groups such as real estate investors, and the participation of new sectors including retailers and facility managers, had really paid off in broadening the attraction of the trade fair in the market.
Top quality seminars
The increasing quality and internationalization of the seminar program also drew in key speakers, notably top French economist and former advisor to President François Mitterrand, Jacques Attali, as well as a string of high profile real estate industry associations. These ranged from the Belgian Real Estate Trade Federation (UPSI-BVS), Investment Property Databank (IPD), European Public Real Estate Association (EPRA), Urban Land Institute (ULI), Royal Institution of Chartered Surveyors (RICS), International Facility Management Association (IFMA), Belgian Council of Shopping Centres (BLRW-CBLCC) and many more.
Social networking events
Many of the commercial companies attending REALTY held their own market seminars in conjunction with their exhibit stands and there was a notable increase in the number of social networking events at the fair such as lunches, dinners, and cocktail parties.
Enthusiasm from investors
"I received a lot of positive feedback from investors, who really appreciated the intimacy of REALTY in comparison with other large real estate trade fairs as they could accomplish in one or two days what would otherwise have required perhaps dozens of meetings around Brussels.
"The enthusiasm of exhibitors is also obvious as I've already had many people trying to reserve the prime spots for their stands next year," Gregory Olszewski concluded.
May 22, 23 & 24 2012 (Tour & Taxis, Brussels)
Source: Bellier Financial