Atrium European Real Estate’s major greenfield development, Atrium Felicity, opens today in Lublin, Poland.
The 172,000 m² building is the largest and most modern shopping center to open in the city of Lublin, which is the capital of the Lublin Voivodeship province and, with a population of around 350,000, is the largest Polish city east of the Vistula River. With its large scale, market leading offer and dominant location, as well as a catchment area of around 470,000 people which extends out of Lublin and into nearby cities such as Chełm and Zamość, Atrium Felicity is expected to attract shoppers from across the region.
Atrium Felicity offers 75,000 m² of gross leasable area of retail across 120 units. The center is 95% occupied, with a further four stores in solicitors’ hands. The shopping center is anchored by a 20,000 m² hyper market which was pre-sold to Auchan in 2011, a 12,600 m² Leroy Merlin DIY store and a 3,500 m² Saturn electronics store. It also houses a large number of important fashion brands such as H&M, the Inditex Group (Zara, Bershka, Stradivarius, Pull & Bear, Massimo Dutti), C&A and LPP Group (Reserved, Mohito, Sinsay, Cropp, House and Home&You). In addition, Tommy Hilfiger and New Yorker are among many brands which have chosen Atrium Felicity as the location for their first stores in Lublin in Atrium Felicity.
In line with changing consumer habits and in order to create a dominant family or social destination center Atrium Felicity has a comprehensive leisure offering with 15 cafés and restaurants, as well as free wifi which both encourages dwell time and allows visitors to be fully interactive with the center’s own marketing activities and those of its tenants. In addition, the shopping center will host a nine screen Cinema City complex which will be the first in Lublin and only the second in Poland to offer the new 4D experience.
Atrium Felicity has been designed and constructed in line with the up-to-date standards of efficiency and sustainability, and an application has been made for a BREEAM rating.
Rachel Lavine, Chief Executive Officer of Atrium, commented: “The opening of the Atrium Felicity shopping center today is an important milestone in both Atrium’s history, being the first major greenfield development, and for the City of Lublin, as its largest and most modern retail and leisure center. The fact that Atrium Felicity has been delivered almost fully occupied to such a wide range of strong international and regional retail brands is testament to the quality and location of the center itself and the hard work and expertise of our leasing teams. I am confident that Atrium Felicity will be a great success and be seen as an exciting and desirable retail and leisure proposition for both residents of and visitors to Lublin.”