In Belgium, the Grand Duchy of Luxembourg and the Netherlands, as well as the rest of Europe, all the groupâs companies will henceforth be combining their expertise under the same trade name: Atisreal, European leader in business property.
âThe development of our group and, in particular, its development internationally are strong lines of strategy specified by our new shareholder, BNP Paribas Immobilier,â explains Philip Coates, Executive Director of Atisreal Benelux. âThis alliance under the same trade name is the first step in this process and will be effective as from 10th January 2005 in the Benelux and from the end of January 2005 on all the other sites of the group,â continues Philip Coates.
France will, for its part, retain the reference to Auguste-Thouard beneath Atisreal for the time being, given the very strong recognition factor of that trademark.
The new logo has a more modern design as well as being more visible on the various communication tools, particularly on the âfor sale/rentâ signs. It reflects the groupâs dynamism and the new international dimension it has assumed.
A single group, a single name, a whole world of opportunities in business property.