ASG has signed Hard Rock International to operate a new luxury hotel that it will build on the last available seafront plot in metropolitan Barcelona. The investment of more than €200m includes the acquisition of the site beside the Forum beach and marina in Sant Adria del Besos, which is connected by subway and tram to Barcelona’s city centre. Construction of the 504-room hotel is scheduled to start in the second half of 2019 for an opening in early 2022. Hard Rock International will operate the hotel under a long-term management agreement.
Saul Goldstein, ASG’s Founder and Managing Partner, said: “This signature investment, to be operated by such a renowned hospitality brand, amps up our hotels' strategy in Spain. It’s involved almost two years of work to secure the site, get zoning and work up a design for a hotel that works for the municipality and Hard Rock International. This project was only possible because ASG has an on-the-ground team with the right contacts, experience and expertise.”
The 31,000m² Hard Rock Hotel Barcelona is part of a broader strategy of developing hotels in major tourist and business travel destinations in Spain where the offering has not kept pace with strong visitor growth. The hotel will also provide more than 2,000m² specifically for business meetings and events. Each guest room will have private, ocean-facing balconies, while the rooftop terrace will feature a swimming pool and bar.
“We are excited to be working with ASG once again on our second joint project in Spain,” commented Todd Hricko, Senior Vice President and Head of Global Hotel Development at Hard Rock International. “Hard Rock Hotel Barcelona will set the bar for a new level of hospitality, dining and entertainment amongst the buzzing Barcelona hotel scene, bringing the brand's signature music-inspired flair to this vibrant ocean-front location."