Argent Related, together with Barnet Council, has unveiled its vision for the €5.5bn (£5bn), 180-acre North London neighbourhood, Brent Cross Town. Brent Cross Town will be a new park town for London and will establish a new standard for large-scale urban regeneration. The ambitious scheme will transform the area into an inclusive, accessible town centre that will evolve to support the changing demands of modern life in a post-COVID world. The development will contribute to London’s green economic recovery with sustainability, health & wellbeing and a powerful sense of neighbourliness at its core.
Previously known as Brent Cross South, the new scheme uniquely incorporates 50 acres of parks and playing fields which are central to the attraction for people to live, work and visit. Brent Cross Town will deliver 6,700 new homes for sale and for rent and will be a major new office destination. With 3m ft² of office space, it will create a business ecosystem for 25,000 employees, offering purpose, flexibility and competitive advantage to like-minded organisations, from a broad spectrum of sectors, to come together in one amazing location. The town centre will connect to King’s Cross in 12 minutes via the new Brent Cross West station, which will be completed by end of 2022.
Nick Searl, Partner of Argent Related and Joint-Lead for Brent Cross Town, said: “This is an exciting moment for us and our partners at Barnet Council. After several years of careful thought and planning it’s a real privilege to set out our vision for Brent Cross Town, a park town that will support the future of London. We will demand the highest commitments to health and wellbeing, sustainability and ensuring flourishing and connected communities – which will be measured with our pioneering Flourishing Index. With so many aspects of our society undergoing change, we will strive to ensure that Brent Cross Town meets the evolving needs of people, business and the environment.”
Ken Wong, COO and Director of International Development, Related, said: “By combining our global development experience and local insights, Argent Related will set new standards of urban regeneration on this scale. We are establishing an ambition for a thriving new town centre that will both inspire and pioneer future ways of living and working and, importantly, one that will stand the test of time and the market’s cycles.”
Councillor Daniel Thomas, Leader of Barnet Council, said: “In partnership with Argent Related we are creating a new town for Barnet. Connected by the new Brent Cross West Station and with an ambition to create 25,000 jobs, excellent schools, and world-class facilities, Brent Cross Town will ensure our new and existing communities thrive. The protection and enhancement of acres of existing green space provides the unique opportunity to create an area that has health, wellbeing and sustainability at the heart of its design. Brent Cross Town is the most ambitious development project the borough has ever seen, and it comes at a time where the coronavirus has changed the way we think, feel and what we want from the place we call home; we have a once in a lifetime opportunity to respond to changing needs and attitudes and build a place that is truly fit for the future.”
