NEINVER and Nuveen Real Estate have announced the opening date for Amsterdam The Style Outlets. A joint project will open its doors to visitors on 26 November. Amsterdam The Style Outlets will feature 110 stores, including top international brands such as adidas, Bjorn Borg, GUESS, New Balance, Nike, O’Neil, PUMA, Salomon and The Kooples, set across 19,000m² of GLA. The centre will open to visitors with over 75% occupancy, with more brands scheduled to join the line-up after the opening. Beyond an exclusive commercial mix, NEINVER will offer guests a compelling customer experience, with concierge services and free Wi-Fi among others. Moreover, 1,000m² are planned for leisure areas, restaurants with outdoor seating and walkways to provide a complete shopping experience. This €110m investment development will create around 600 direct jobs.
“The opening of Amsterdam The Style Outlets will expand the company’s geographic footprint in a very attractive market and mark a major milestone in our growth strategy, becoming the 17th outlet centre in our European portfolio and the first in the Netherlands. We have pushed hard during the lockdown to advance the development of the scheme and keep its opening date. NEINVER’s over 20 years’ experience in the outlet industry, combined with the this project’s strong positives – a prime location with a catchment area of 12 million people within 90 minutes’ drive, a curated mix of fashion, sports and leisure brands in a unique shopping environment, and a state of the art design that draws upon the best examples of the Dutch architecture - will ensure the success of this flagship which is set to become a landmark retail destination in the Netherlands.”, said Daniel Losantos, NEINVER’s CEO.
“This new outlet centre in Amsterdam marks an exciting next step in our partnership and we can’t wait to welcome our new guests when the doors open. At Nuveen we continue to believe in the outlet sector, as it offers unique customer experience and continues to provide relative resilience against the e-commerce retail trend. Amsterdam is also currently underserved for quality outlet shopping, so we anticipate that upon opening the new centre will be a great success”, commented Charlotte Ashworth, Fund Manager at Nuveen Real Estate.
From the first day of operation, the new outlet centre will comply with the 'Shop Safe, Stay Safe' guidelines drawn up in collaboration with the inspection and certification organisation SGS, to ensure the safest measures against the spread of the COVID-19 virus.