Al-Duaa launches AED 500m mixed-use development in Dubai (UAE)

Al-Dua'a Holdings, a AED2 billion, UAE-based property development, advisory and real estate investment company, has announced the launch of The Plaza, its AED500 million (c. €84m) project, a mixed-use development comprising offices, residential and retail elements designed to reflect the sustainable development needs of Dubai.

The project has been designed by Toni Ashai, a celebrated architect from California US, who has gained recognition by designing high and luxury projects in Dubai. The consumer finance is available up to 85% for the clients of The Plaza by Al-Dua'a from Al-Noor Islamic Bank, one of the largest Islamic Banks in the world.

Strategically located in the heart of new Dubai and minutes away from Dubai Central Metro Station, The Plaza, is within easy reach of world-class restaurants, five-star hotels, golf courses, beaches and luxury shopping centers. It is also nestled among the high-end residential developments in Dubai such as Emirates Hills, the Marina, Jumeirah Islands, Golf estates and Dubai-land.

The residential area of the project features excellent schools, medical care centers and hospitals. It also offers families the best and safest environment featuring lavish green gardens, children's play areas, parks, jogging track, playgrounds and in-door parking. The commercial area boasts day-care centers for working parents, health clubs, a business center that provides conferences and meeting rooms, secretarial support, virtual-office option, wireless internet and video conferencing facilities.

The Plaza also provides executive apartments and suites for short-term accommodations for guests, eliminating the need for finding hotel rooms and arranging transportation to and from the office. In addition, the retail area of The Plaza offers the most renowned brand names of shops, cafes, boutiques, restaurants, travel agencies and beauty saloons.

"We in Al Dua'a Holdings took the mission to redefine the lifestyle property concept in Dubai by offering a unique combination of residential and commercial spaces to anyone looking for a high-quality, deluxe living or working environment," said Noreen Khan, the Marketing Director of Al-Dua'a Holdings. "We believe that this distinct mixed-use approach which meets the highest standards of quality in planning, design and construction, will set a new benchmark in the designing of residential and commercial spaces in Dubai."

Historically, most urban structures were developed as mixed-use buildings, with the street level devoted to business and trade and the upper floors allocated for residential use. This form of urban architecture flourished when modern planners decided that the future should be represented by a division between residential neighborhoods and the workplace.

But in the last few years, mixed-use buildings started reappearing presenting a new challenge to the construction industry from the point of view of sustainability. According to mixed-use and sustainability experts: "Mixed-use buildings can cut energy consumption and climate-change emissions by reducing the suburban spread of cities and reducing the need for extensive transportation and infrastructure networks.

Mixed-use developments also fulfill many smart growth goals by improving the balance of jobs-to-housing and creating a healthy neighborhood where residents can take care of their daily needs without having to drive elsewhere. Mixed-use development can also create a sense of identity in a neighborhood by transforming increased density into a village or neighborhood centre.

"The Plaza concepts allow the residential and executive tower occupants to maximize a healthy and convenient lifestyle by using health club and recreation facilities located on the podium. It will also provide easy access to green space, entrainment and exclusive shopping services in the exclusive lifestyle retail mall," explained Khan. "One of the project's key goals is to create an estate which will offer a superior, more enjoyable semi-rural lifestyle. We also aim to minimize automobile use and energy consumption wherever possible.”

In addition to The Plaza, Al-Dua’a Holdings, which was established in 2007 in Dubai, has launched two other quality projects: Al-Dua’a Marina which offers luxurious apartments and town houses, and Al-Dua’a Garden, which features wide open spaces, landscaped gardens and waterworks. 

Al-Dua’a Holdings’ most ambitious which will be launched in March 2008 is (Al-Dua’a World Islands) which is being uniquely designed to match the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai, for the World Island. The islands are being developed as a themed residential resort lifestyle development with 5 star-hotel, beach villas and condominiums, which will be the center piece for living and recreation in the 8th wonder of the world being created World Island LLC-Nakheel. 

Source: Property World Middle East

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