A new name in architecture is revealed at MIPIM (UK/SG)

Alsop Sparch - a new brand name bringing together two of the world's most distinctive architectural studios - is launched at MIPIM this week. The new brand has been unveiled by Archial Group plc as the trading name for their international business – comprising Alsop Architects, the leading international architectural, master planning, urban design and landscape design practice based in London, and Sparch, the Asian architecture, master planning and interior design practice.

ShanghaiInternational Cruise Terminal

Shanghai International Cruise Terminal was conceived at the Alsop Architects studio in London, and developed and delivered by Sparch.

The new, distinct ALSOP SPARCH business will incorporate the Alsop Architects studio based in London and Sparch's network of studios in Beijing, Kuala Lumpur, Singapore, Shanghai and Abu Dhabi.

Chris Littlemore, Chief Executive of Archial Group plc, comments, "The new ALSOP SPARCH brand will help harness the international growth potential of Archial's two signature practices, and complement our strength in commercial architecture. It will bring together and organically grow our international business in Europe, Asia and the Middle East, and further afield to other regions, on the back of major project wins."

Max Titchmarsh, Director of Architecture at Alsop, observes, "We've had a long association working closely with friends and former colleagues from the team in Asia on many world class projects, and for us the new name is simply a formal confirmation of how well both Alsop and Sparch fit together in terms of design and reputation. We're looking forward to growing the business both in the UK and internationally and continuing to work together closely with our colleagues in Asia on some amazing projects."

Stephen Pimbley, Director, Sparch, concludes "ALSOP SPARCH gives Archial a strong international brand beyond Asia. The change is about ensuring that we can grow market share for the business internationally, and it is the exciting prospect of further collaboration and the exchange of ideas and creativity that will ultimately drive the business forward."

Separately, the Alsop and Sparch practices have a strong track record of attracting some of the most talented designers from around the world, and the joining together of these two major design names will present even greater opportunities for creative collaboration among staff internationally.

Both the Alsop and Sparch studios have previously collaborated on a number of significant projects in Asia and Europe, including sport and leisure, residential, education, transport and commercial schemes. There are currently a range of projects underway or close to completion from ALSOP SPARCH, including a mixed use high rise in Ho Chi Minh City; the new Carnegie Pavilion for Yorkshire County Cricket Club; a major public realm improvement project in Mauritsweg, Rotterdam; the flagship Michael Faraday School on the Aylesbury Estate in London; and the Shanghai International Cruise Terminal.

ALSOP SPARCH will be a wholly owned business of Archial Group plc, with i

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