2012 ICSC Solal Marketing Awards announced (EU/HU)

The 2012 International Council of Shopping Centers (ICSC) European Solal Marketing Awards winners have been announced. An incredible 173 entries were received from shopping centers in 21 countries. Nine Gold Awards, 32 Silver Awards and two Special Distinctions were presented.

Group photo from Awards evening

The winners with their awards.

The ICSC Solal Marketing Awards, the benchmark of industry excellence, celebrate the best of retail marketing, rewarding the most effective campaigns.

ICSC Jury Chair Jacques Sinke, Director of International Retail at MAB Development and chair of the 2011 ICSC Solal Marketing Awards Committee, said: "The jury has been truly amazed by the ingenuity shown by so many entrants. In challenging times marketing teams add value to centers, meet the needs of today's consumer and prepare for the needs of tomorrows".

Two countries that did extremely well this year are Turkey and South Africa, both in terms of numbers of entries and in the quality of the campaigns.

Jacques Sinke added: "Evident this year were the importance of building long term relationships with the local media and getting tenants and brands involved.

"Two Special distinctions have been awarded this year to centers who have used social media particularly imaginatively. More digital marketing entries each year because when digital is done well, it's very cost effective."

The jury includes retailers, developers and investors. All winners automatically qualify for entry into the internationally-acknowledged ICSC VIVA 'Best of the Best' Awards which recognize excellence in global shopping center marketing. Centro Oberhausen, Germany, one of last year's Solal gold winners, received the 'Best of the Best' Award for the best overall marketing project globally in Las Vegas just last month.



Sugars The Bitter Truth
Chatsworth Shopping Centre, Durban, South Africa
Owner: Sanlam LIfe Insurance Pty Ltd
Management company: JHI

The Biggest Clothline on Earth
Almada Forum, Armazéns do Chiado, Braga Retail Center, Espaço Guimarães, Forum Algarve, Forum Aveiro, Forum Coimbra, Forum Madeira, Forum Montijo, Forum Sintra, Forum Viseu, Parque Mondegol, Portugal
Management company: Multi Mall Management Portugal

Young Artists Group Exhibition
Akmerkez, Istanbul, Turkey
Owner: Akmerkez REIT
Management company: Ucgen Bakim Yonetim Hizmetleri A.S.

Hope Pop Up Store
Baneasa Shopping City, Bucharest, Romania
Owner/Management company: Baneasa Developments S.R.L.

Mammoths Are Alive!
Forum Gliwice Shopping Center, Gliwice, Poland
Owner: DEKA Immobilien
Management company: Avestus Real Estate

Vestsjællandscentret, Slagelse, Denmark
Owner: Danica
Management company: Steen & Strøm

Growthpoint Properties (Pty) Ltd
Claremont, South Africa

Ladies Clubs
Gordion Shopping Centre and Erzurum Shopping Center, Turkey
Management company: Redevco


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