2010 ICSC Solal Marketing Awards announced (EU)

The winners of the 2010 International Council of Shopping Centers (ICSC) European Solal Marketing Awards have been announced in Lisbon, Portugal, on June 17, 2010.The ICSC Solal Marketing Awards celebrate the very best of retail marketing across Europe, recognising best practice and rewarding those with the most effective campaigns.

Solal Group Awards 4 ICSC

ICSC Solal Marketing Awards, a very happy group of winners!

A record 152 entries were received from shopping centres in 18 countries across Europe - more than ever before. Seven Gold Awards, 22 Silver Awards and one Special Distinction for Innovation were awarded.
All winners automatically qualify for entry into the internationally-acknowledged ICSC MAXI Awards which recognise excellence in shopping centre marketing across the world.

ICSC Jury Award Chair, Frank Pöstges, Managing Director of CentrO Oberhausen in Germany said: "Shopping centre marketing teams have risen magnificently to the challenge of delivering creative and effective marketing campaigns within tough budgets."

With a large number of entries into the Sales Promotion and Events category, it was evident that marketing teams across Europe concentrated on campaigns to deliver immediate footfall for tenants to defend the centre's market share against their competition.

This year, for the first time, the ICSC Solal Marketing Awards included nine entries from shopping centres in South Africa, where developers and shopping centre management, recognising the growing prestige of these European Awards (and no similar Awards programme in their country), asked to be a part of ICSC's European Awards.

(2 Golds and 3 Silvers awarded)

ICSC Solal Gold Award

Campaign: Double Reason to Celebrate

Shopping Centre: Manufaktura, Lodz, Poland

Owned by: Manufaktura Ltd

Managed by: Apsys Management

Professional Recognition:

Agnieszka Nowak, Marketing Director, Manufaktura/Apsys

Slawomir Murawski, Centre Director, Manufaktura/Apsys

Ewa Bienkowska, Marketing Specialist, Manufaktura/Apsys

Agnieszka Mikurenda, Marketing Specialist, Manufaktura/Apsys

ICSC Solal Gold Award

Campaign: Joint Centre Campaign: 'Mr Green'

Shopping Centre: 16 Steen & Strøm Centres, Denmark

Owned/Managed by: Steen & Strøm Denmark A/S

Professional Recognition:

Lotte Andersen, Center Manager, Steen & Strøm Denmark A/S

ICSC Solal Silver Award

Campaign: Bluewater Apprenticeship Scheme

Shopping Centre: Bluewater, Greenhithe, United Kingdom

Owned by: Lend Lease, LLRP

Managed by: Lend Lease

Professional Recognition:

David Wilkinson, Head of Marketing, Bluewater

Nick Thornton, Director, Klein O'Rorke

ICSC Solal Silver Award


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