The winners of the 2010 International Council of Shopping Centers (ICSC) European Solal Marketing Awards have been announced in Lisbon, Portugal, on June 17, 2010.The ICSC Solal Marketing Awards celebrate the very best of retail marketing across Europe, recognising best practice and rewarding those with the most effective campaigns.
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ICSC Solal Marketing Awards, a very happy group of winners!
A record 152 entries were received from shopping centres in 18 countries across Europe - more than ever before. Seven Gold Awards, 22 Silver Awards and one Special Distinction for Innovation were awarded.
All winners automatically qualify for entry into the internationally-acknowledged ICSC MAXI Awards which recognise excellence in shopping centre marketing across the world.
ICSC Jury Award Chair, Frank Pöstges, Managing Director of CentrO Oberhausen in Germany said: "Shopping centre marketing teams have risen magnificently to the challenge of delivering creative and effective marketing campaigns within tough budgets."
With a large number of entries into the Sales Promotion and Events category, it was evident that marketing teams across Europe concentrated on campaigns to deliver immediate footfall for tenants to defend the centre's market share against their competition.
This year, for the first time, the ICSC Solal Marketing Awards included nine entries from shopping centres in South Africa, where developers and shopping centre management, recognising the growing prestige of these European Awards (and no similar Awards programme in their country), asked to be a part of ICSC's European Awards.
CATEGORY: CAUSE RELATED MARKETING
(2 Golds and 3 Silvers awarded)
ICSC Solal Gold Award
Campaign: Double Reason to Celebrate
Shopping Centre: Manufaktura, Lodz, Poland
Owned by: Manufaktura Ltd
Managed by: Apsys Management
Professional Recognition:
Agnieszka Nowak, Marketing Director, Manufaktura/Apsys
Slawomir Murawski, Centre Director, Manufaktura/Apsys
Ewa Bienkowska, Marketing Specialist, Manufaktura/Apsys
Agnieszka Mikurenda, Marketing Specialist, Manufaktura/Apsys
ICSC Solal Gold Award
Campaign: Joint Centre Campaign: 'Mr Green'
Shopping Centre: 16 Steen & Strøm Centres, Denmark
Owned/Managed by: Steen & Strøm Denmark A/S
Professional Recognition:
Lotte Andersen, Center Manager, Steen & Strøm Denmark A/S
ICSC Solal Silver Award
Campaign: Bluewater Apprenticeship Scheme
Shopping Centre: Bluewater, Greenhithe, United Kingdom
Owned by: Lend Lease, LLRP
Managed by: Lend Lease
Professional Recognition:
David Wilkinson, Head of Marketing, Bluewater
Nick Thornton, Director, Klein O'Rorke
ICSC Solal Silver Award
Campaign:
All winners automatically qualify for entry into the internationally-acknowledged ICSC MAXI Awards which recognise excellence in shopping centre marketing across the world.
ICSC Jury Award Chair, Frank Pöstges, Managing Director of CentrO Oberhausen in Germany said: "Shopping centre marketing teams have risen magnificently to the challenge of delivering creative and effective marketing campaigns within tough budgets."
With a large number of entries into the Sales Promotion and Events category, it was evident that marketing teams across Europe concentrated on campaigns to deliver immediate footfall for tenants to defend the centre's market share against their competition.
This year, for the first time, the ICSC Solal Marketing Awards included nine entries from shopping centres in South Africa, where developers and shopping centre management, recognising the growing prestige of these European Awards (and no similar Awards programme in their country), asked to be a part of ICSC's European Awards.
CATEGORY: CAUSE RELATED MARKETING
(2 Golds and 3 Silvers awarded)
ICSC Solal Gold Award
Campaign: Double Reason to Celebrate
Shopping Centre: Manufaktura, Lodz, Poland
Owned by: Manufaktura Ltd
Managed by: Apsys Management
Professional Recognition:
Agnieszka Nowak, Marketing Director, Manufaktura/Apsys
Slawomir Murawski, Centre Director, Manufaktura/Apsys
Ewa Bienkowska, Marketing Specialist, Manufaktura/Apsys
Agnieszka Mikurenda, Marketing Specialist, Manufaktura/Apsys
ICSC Solal Gold Award
Campaign: Joint Centre Campaign: 'Mr Green'
Shopping Centre: 16 Steen & Strøm Centres, Denmark
Owned/Managed by: Steen & Strøm Denmark A/S
Professional Recognition:
Lotte Andersen, Center Manager, Steen & Strøm Denmark A/S
ICSC Solal Silver Award
Campaign: Bluewater Apprenticeship Scheme
Shopping Centre: Bluewater, Greenhithe, United Kingdom
Owned by: Lend Lease, LLRP
Managed by: Lend Lease
Professional Recognition:
David Wilkinson, Head of Marketing, Bluewater
Nick Thornton, Director, Klein O'Rorke
ICSC Solal Silver Award
Campaign:
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